Digital Transformation: Pitfalls Every Organization Should Avoid - Katalyst Technologies
One thing is very clear: “Digital” now is must for any organization looking to succeed in the future. And although digital transformation projects are driven by IT, they should not be seen as pure technology programs. Instead, they need to see it as business-oriented projects designed to deliver solid business results as well as best digital and ecommerce solutions. Making effective collaboration between multiple business functions is the key to successful digital transformation.
Let’s see what those digital transformation pitfalls that any organization should avoid unlocking real digital value are:
1. Internal Hurdles:
Digital transformation means changing the traditional working culture and reorganizing business processes towards a digital one. However, this won’t happen in one day, and the organization will resist your attempts to change.
The leadership team must take responsibility for creating a culture that embraces change. An organization needs to evaluate the reason behind why changes are needed. Also, there must be a clear picture of the target culture on par with the business’s goals and objectives.
2. Data Ignorance:
Organizations committed to digital transformation miss a great chance of success if they do not extract valuable information from the data collected.
Ocean of data is available in the market. Use it, manage it and change it into something to stimulate your digital initiatives. Modern data management is one of the most important steps you can take to win digitally.
3. Customer Ignorance:
At the time of digital transformation, various organizations quickly became attracted to innovative technology and do not see customers as the main driver of the transition. This initiative ultimately fails because it focused on technology and ignored their customers needs.
Understanding how customer needs evolve, especially during the pandemic, is critical to success. It is very important to have both a customer-centric and customer-driven mindset. Businesses should always look at their customer’s end-to-end journeys and make them a part of their digital transformation strategy.
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