Impact of 3D Technology on E – Commerce
So far, everything has been going good!
Ecommerce development is at its peak. According to Statista, the retail ecommerce sales in US will be 612bn USD by 2023. However, while delivering an ultimate shopping experience and a potential growth scope, ecommerce still lags as compared to brick-and-mortar stores when it comes to product visualization coupled with interactive real-time experience and engagement.
So, what ecommerce strategists are doing to fill the gap?
Of course, they are innovating, innovating, and innovating!
Outcome: 3D Technology: Giving life to a new version of the e-commerce market!
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| Impact of 3D Technology on E – Commerce |
What is 3D Technology?
3D Tech is an acronym for 3 Dimensional technologies. It is widely used in the current scenario to bring the perception of depth in a three-dimensional visual effect for the viewers. It gives the impression of the object being present physically as its width, depth, and height can be seen in real-time.
Nowadays, 3D technology has registered its presence in commercial and scientific sectors to impart enhanced experience to the users.
Yes, 3D technology is the new trend that has added a fresh dimension to the vision of ecommerce businesses. With 3D imaging technologies, retailers are all set to offer a graphical representation of the products with superior features like zoom, rotation, and intuitive UI to empower their customers. The customers can look and analyze the product from all angles in detail with the highest accuracy before they make a purchase decision.
According to a 3D Imaging Market Research conducted by CAPPASITY, 82% of the product page visitors activate 3D view. Whereas, 95% of the respondents prefer interactive 3D view to video playback.
For what it’s worth,
Integrated 3D technology has revolutionized ecommerce development strategies while bringing a visible impact on critical metrics like conversion rates and sales.
So stick with us here to read.
How 3D technology can aid ecommerce entrepreneurs to gain positive numbers?
· Brings Higher Engagement levels: On embedding a three-dimensional view of the merchandise, the online retailers are moving towards a promising future. Their customers feel more engaged as they get a look and feel of the product. They can also try the products on themselves to check what suits and whatnot. This bespoke and highly mesmerizing customer experience is the most prominent reward entrepreneurs can reap on incorporating 3D technologies.
The well-known womenswear designer brand in Latin America, Jazmin Chebar reveals that 3D product imaging has given them the opportunity to showcase the quality and the materials of high-end fashion products to their customers.
· Drives More Traffic on Website: The advanced 3D techniques have overcome the drawbacks of conventional 2D photography, thus producing a real-time experience for the customers. The visitors are driven to your website to visualize the product of their choice. 3D is an enabling technology that renders a competitive advantage to online retailers.
According to the Vice President of Samsonite, a leading luggage brand, 3D visualization has allowed them to bridge the gap between online shopping and brick-and-mortar stores.
· Boost Marketing Practices: The brands and companies are nowadays switched their mode of marketing communication to storytelling. And 3D is the best tool that is used to create a heart-touching, impressive, and exciting story about the brand. The customers are encouraged to click and buy with a realistic appeal, thus generating higher sales.
According to M.J. Anderson, CMO at Trekk, Inc. Virtual Tours is an enticing way of engaging customers with storytelling in 3D. These tours provide an interactive and three-dimensional view of actual settings, thus enhancing the worth of brand in the eyes of customers.
· Build Industry leaders: 3D is the cool new trend that is helping businesses to stay ahead of the competition. The ecommerce players are capable of delivering distinct value to their customers when they have 3D tools in their arsenal. For example, according to Researchandmarkets.com, the 3D printed jewelry market will register a CAGR of over 26% by 2023. The statistics indicates the scope of growth in the industry for those who are ready to lead by incorporating 3D technology.
· Drive Sales: 3D technology is molding the ways how ecommerce retailers are getting massive sales figures. With an intuitive and interactive representation of the merchandise, the ecommerce giants are switching to 3D imaging technologies TSUM, a leading luxury goods department store in Europe experienced 40% increase in the conversion rates in the shoes and bags category when they implemented 3D product imaging.
What merchandise can be presented using 3D view?
Undoubtedly, 3D has the power to enchant customers by making them look at reality. And this is the reason; multiple industrial segments and domains have embraced 3D technology. The present market is beaming with a broad range of products that can be visualized using three-dimensional effect.
The list includes but is not limited to luggage, apparels, mugs, accessories, shoes, handbags, jewelry, greeting cards, business cards, banners, laptop skins, and mobile skins.
How can ecommerce enterprises embed 3D technologies on their websites?
Katalyst Technologies, a leading Digital and E – commerce services provider, works closely with the ecommerce setups to transform their websites using Magento capabilities. It is possible to embed the Magento Integration Plugin on your website that will showcase the products in 3D, thereby creating an enchanting user experience.
For Shopify Merchants also, iDesigniBuy (A Katalyst Technologies vertical) offers highly optimized 3D Modeling Services through Product Customization Software so that ecommerce platform’s customers can enjoy a three-dimensional version of the entire product catalog. The domain experts appreciate the significance of 3D technologies in the current ecommerce backdrop, thus aiding the clients to join the mainstream with a great start.
When should ecommerce companies think of investing in 3D technologies?
Nonetheless, investing in 3D tech used to be a costly affair and was confined to multi-millionaire brands who wanted to render a differentiated experience to their end-users. However, now with the advent of 3D support and 3D product imaging services available on Shopify and Magento, even small and medium scale enterprises can present their offerings in 3D thus empowering customers to deal with the products dynamically.
According to Allied Market Research, 3D technology market value will reach $175.1 billion by 2020. The figures are impressive and give an indication towards a bright future.
Sooner the better,
Whatever stage of the business lifecycle, you are in; it is never too late for implementing 3D technology into your ecommerce venture.
So it all adds up to this:
3D is the catalyst to take your ecommerce business to new heights wherein you can create a difference in the lives of your customers by offering higher value for their investment.
Are you ready to fuel your ecommerce business with 3D enablers?
Katalyst Technologies is the leading ecommerce solutions provider with Magento and Shopify capabilities that kicks off exponential growth when combined with 3D technology.
Contact experts today @ https://katalysttech.com/connect/.
