Katalyst Technologies Inc

Any technology which can bring changes in the user experience is immediately adapted in the ecommerce website development as well as in the industry for selling their products because it qualifies as truly revolutionary tech. Augmented reality is one such absolute technology that can transform digital information into the physical environment for enabling the opportunities for novel human experience. How will AR revolutionize e-commerce? Tangible products mainly work as the most significant portion of the world ecommerce sales. Ecommerce owners all over the world are trying to beat the most important psychological barrier which most of the customer's face during shopping online. And thus, because of it, the unimaginable amount of sales are delayed or lost as shoppers find it difficult to envision the sense of using products confidently. Therefore, augmented reality helps to eliminate the gap of users visualizing the products which they are considering, in the context o...

NRF 2020: Retail’s Big Show is the central theme of the world’s largest retail conference and expo currently happening in New York. The conference has become the powerhouse where we are witnessing the announcement of significant partnerships and the launch of cutting-edge technologies to strengthen connections between consumers and brands and empowering them to create an ever-lasting relationship with their customers.  One such example of an impressive partnership at NRF was seen between Microsoft and SAP . They are all set to modernize and simplify the journeys of their retail customers as they move to the cloud while becoming an intelligent enterprise.  Let’s explore some innovation scenarios showcasing how the partnership between Microsoft and SAP will lay the foundation of groundbreaking retail concepts that will inspire retailers and delight consumers in 2020.  Blockchain : This use case is about the usage of blockchain to infuse transpa...

We are living in a world where every retailer is offering an omnichannel experience. Customers can buy through the website, mobile app, or can go to the store directly to buy their favorite outfit. However, in an attempt to attract customers from all channels, retailers sometimes fail to deliver optimal experience across all the customer touchpoints, thereby losing customer faith gradually. It may be possible that the inventory that is available on the store may vary from what is visible on the mobile app, thus leading to an unsatisfied customer.  Thus, the time has come when retailers must think of integrating front ends with a robust retail ERP that smoothens the path to purchase and enrich the customer experience with their brand.  What is Integrated Ecommerce? Integrated ecommerce can be understood as seamless coordination between ecommerce website (front end) and Enterprise Resource Planning (ERP) system for retail (back end) to create a unifor...